Amateurs vs. Professionals vs. Traitors in Real Estate
When it comes to dealing with the real estate business, there are 3 types of people and companies you will come across. There will be some people and companies that have been in the game for a while and are professionals in the real estate investment field. There will also be those who are newer to the game and they can make mistakes and cause mishaps along the way when they are trying to create resolutions. Finally, there are those who can cause great destruction to a business if left unchecked, they can be a drain on money and resources with little positive output. Read on to learn more about all three of these different types of businesses you will encounter in the real estate world.
Professionals
The professionals in real estate investment are the people who are experts at what they do and can fix your problem. They do this without hassle, they do it efficiently, and productively. Their work is done on time and on budget. These are the people you will want to keep using for future work because they're reliable and deliver what they promise. These are the types of professionals that are worth their price. These people need to be cherished because they're hard to come by, and if you do come across them, they usually have a waiting list or higher price of entry to work with them. They know the tricks of the trade, and the ins and out’s of the real estate market. It is hard to find qualified talent, and costly to attain so when you have good people on your side make sure to treat them right so they stick around.
Amateurs
These are the people you hire and they create more problems. They often fix a problem but because they fix it incorrectly they cause other problems in the process. They usually do not practice the basics first or have the discipline and ethics to do the job properly. They charge professional rates and think that they are running their business professionally. However, they often have the mentality of "doing just enough" as they do not have the drive to be the best in their field. They are fine operating at a mediocre level, but posing as professionals, while charging people even if they don't get the results they claim they will.
Traitors
Traitors will disguise themselves as professionals to steal your time and money. They are not even aware this is who they are and often think they are professional. However, when things fall apart, they do not take responsibility for them and they do not learn. Often moving on to the next client causing the same problems, misusing their time and money. These people are often led by greed and the only way they make gains is through manipulation of other businesses.
In a real-life example, we once hired a company to do our marketing for us, but over time nothing changed. We asked the company why things aren't moving or even getting worse and they said to pay more money. We did, and again there was still not much difference made except the marketing got worse. We inquired with them again and they said to pay them money for more services. We did it again until eventually, the marketing was so off-brand and terrible we let the marketing firm go, and began doing our marketing in-house.
When it comes down to it, working with amateurs and traitors can cost you money, time, clients and your sanity. To try and avoid these mishaps and downfalls here are some questions you can ask to determine if the person you are talking to may not be the best fit for your real estate business. Find them below:
1. "What is your goal in working with me?"
2. What are you willing to do to achieve this goal?”
Based on the answers you get to these questions, and other experiences you have had with this person or business you will be able to tell whether they will work well for your business.
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Credit to Money, People, Deal by Stefan Aarnio for source information.